How to Boost Your Marketing Efforts with Odoo Email Marketing?

Odoo Email Marketing is a mass email marketing software that allows user to perform a group of professional email management activities inside Odoo ecosystems. Email management in Odoo is available automatically in the main dashboard that you can access by clicking the email icon. Odoo Email Marketing is effective, fully customizable, and compatible to reach any target audience – large or small.

As a global mass email marketing software, with Odoo, you can design, segment, follow, build email campaigns, and leverage your marketing automation strategy into the next level. Below are some of the most ace features of Odoo Email management system that any marketer should consider.

Improve Performance

Odoo Email Marketing base on Analytics to improve mass email management performance. Odoo easily track leads, orders and revenue generated, open rates, bounce rates, click-through rates, and improve your entire marketing strategy. In an increasingly fierce competitive landscape, improving metrics should be the top priority of campaigns. In an increasingly fierce competitive landscape, improving metrics should be the top priority of campaigns. With Odoo’s level of accuracy, marketers will share competitive pressures and understand their resources more than other independent management systems.

Link Tracker

Odoo campaigns are supported with the ability to add tracking code to links to ensure you track your campaign performance. This is also an advanced feature, helping the platform operate more simply but more effectively. This advantage is small, but for professional marketers, it is a plus of Odoo Email Marketing.

ROI Control

Because it works on identical data sources with other sales and operations systems on Odoo, this mass email management software comprehensively provides an overview of marketing activities to business. Strategy will be more tailored, not only to the marketing department, but can also better influence sales and human resources activities. From there, ROI – the most important indicator of every sales investment campaign, will accordingly increase.

To set up Odoo Email Marketing for your business, please follow these below steps:

Setting Odoo Email Marketing Accounts

On this Settings page, there are three features available. The features are Mailing Campaigns, Blacklist Option when Unsubscribing, and Dedicated Server.

• Mailing Campaigns: enables the option to manage mass mailing campaigns.
• Blacklist Option when Unsubscribing allows recipients to blacklist themselves from future mailings during the unsubscribing process.
• Dedicated Server: provides the option to utilize a separate, dedicated server for mailings. When enabled, Odoo reveals a new field (and link), in which the specific server configurations must be entered, for it to connect properly to Odoo.

Create and Design New Emails

To create an email, you can open the Email Marketing application, and click the Create button in the upper-left corner. To create and design new emails, you can just select the building blocks and drop them exactly where you want them on your email. It is also one-click way to enrich your content with headers, calls to action, social media buttons or footers.

Manage Recipients and Add Filters

The Recipients field options are as follows:

• Applicant: filter focuses on specific job applicants in the database.
• Contact: filter focuses on specific contacts in the database.
• Event Registration: filter focuses on people in the database who purchased event registrations.
• Event Track: filter focuses on people in the database who hosted a specific talk (track) at an event.
• Lead/Opportunity: filter focuses on leads or opportunities in the database.
• Mailing Contact: filter focuses on specific mailing contacts in the databases.
• Sales Order: filter focuses on a specific sales order in the database.

If the specified recipient fields don’t automatically reveal themselves, simply click the Add Filter button beneath the Recipients field, and Odoo reveals the necessary equation fields to further drill down the target recipients for this mailing.

Related Articles:

Odoo Australia: Optimization for Business Management Software

Simplify Your Purchasing Operations with Odoo Purchase Module

Grow Your Online Business with Odoo Ecommerce – A Comprehensive Solution